News Bites
Libby’s® Thanks Fans with its Second Annual “Cansgiving” Sweepstakes
Nov 03, 2014
Marion, N.Y. (November 3, 2014) – Libby’s® Fruits & Vegetables launched today its second annual “Cansgiving” sweepstakes, encouraging consumers to submit photos that illustrate what they are thankful for this holiday season. Whether spending time with friends and family, honoring their decades-old holiday traditions or making new ones, the iconic fruits and vegetables company will share fan images that inspire gratitude this Thanksgiving. All month long, Libby’s will also share Thanksgiving-themed recipes and entertaining tips on its website (www.getbacktothetable.com) and its social media platforms.
Fans can enter the Cansgiving sweepstakes via Facebook, Twitter or Instagram by submitting a photo of what they are most thankful for this holiday season, and including the hashtag #Cansgiving. Libby’s will award ten participants, chosen at random, with a grocery gift card worth $350 toward their family’s Thanksgiving feast, plus an assortment of Libby’s fruit and vegetable products to help prepare the big meal. The sweepstakes opens at noon EST on Nov. 3, 2014, and ends at 11:59 a.m. EST on Nov.19, 2014. Official rules are available at http://www.getbacktothetable.com/cansgiving.
“Holidays are when some of life’s most special memories are made,” said Bruce Wolcott, Vice President of Marketing for Seneca Foods. “We want to give Libby’s customers the resources to create a memorable Thanksgiving experience with family and friends.”
Libby’s will host a Cansgiving Twitter party to celebrate family, food and feeling thankful during the holiday season at 2 p.m. EST on Thursday, Nov. 13, 2014. Amy Lupold-Bair of popular blog Resourceful Mommy will host the party, and selected participants will win Thanksgiving-themed prizes. Twitter users can follow the conversation using the hashtag, #Cansgiving.
For more Thanksgiving inspiration, consumers can search for seasonal recipes – from crowd-pleasing appetizers to comforting side dishes to festive desserts – in Libby’s Digital Recipe Box, available on the brand’s website and Facebook page.
About Libby’s® Fruits & Vegetables
Libby’s®, the nation’s third largest brand of canned fruits and vegetables, has been a staple on American dinner tables since the 1880s. With more than 110 products, Libby’s® offers among the industry’s most complete lines of canned fruit and vegetables, including Libby’s® Naturals, which contain no added sugar or salt, and Libby’s® Organics. Since 1983, Libby’s® Fruits & Vegetables have been produced and distributed by Marion, N.Y.-based Seneca Foods Corporation, an independent, publicly traded, fully integrated food processing company. For more information on Libby’s® canned fruits and vegetables and Seneca Foods visit www.senecafoods.com. For information on Libby’s mission, visit www.getbacktothetable.com, like Libby’s on Facebook, or follow @LibbysTable on Twitter or Pinterest.
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